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Beauty Industry

Elure’s Contest Engages Consumers

The brand's new campaign targets Facebook users.

Elure, an at-home skin brightening regimen that has been featured by beauty magazines as a solution for skin discoloration and uneven tones, has a new campiagn — “Break Up. Get Even!” Starting today, the brand is asking Facebook users to “like” its page, and describe their worst break-up story. Five winners will receive the entire product line.

Elure, developed by Syneron Medical, says the contest is running for 28 days to draw attention to the fact that the products will work in that amount of time. With this campaign, the company joins the many others in the beauty industry that are using social media to generate consumer interest, and engage with the brand.

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